Johnson Cattle Company Longhorn Information

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Why Texas Longhorns?

In today's cattle business, cattlemen need a breed of cattle that can perform cost effectively.

Texas Longhorns have already proven their ability to survive time and change. In doing so, they have also proven that they not only produce a vigorous calf in almost any conditions, but also produce a carcass that yeilds the quality and cutability to stay competitive in the marketplace.

A breed unique from any other, Texas Longhorns have helped pave the way for the future of the cattle business while preserving their own uniqueness as a breed and as a trendsetter towards lean beef. Texas Longhorns - an old breed with a new future.

Here are some Characteristics which make the Texas Longhorn the Breed of Choice

Calving Ease
Large pelvic openings and low birth weights result in live calves.

Longevity
Texas Longhorns breed well into their teens. More live calves over the years mean more dollars.

Browsability
Less supplemental feed is needed because the Texas Longhorn will eat weeds and grasses that other cattle will not.

Disease/Parasite Resistance
The Longhorn has developed a natural immunity which means fewer veterinarian bills and less maintenance for today's cow man.

Docility
Longhorn cattle are intelligent, easy to work and handle.

Adaptability
The breed thrives in climates from the hot, damp coastal regions to the harsh winters of the North.

Hybrid Vigor
Heritable quality enhances your present breed and gives you a new genetic pool

Lean Meat
The breed produces naturally less fat and lower cholesterol for today's health conscious public.

Unique
No two Texas Longhorns are alike. They all differ in color, size, horn length and personality.

Here are some marketing strategies for the new or old Longhorn Breeder

Seedstock
This is the obvious reason for a registered herd. The seedstock producer furnishes the start-up stock for many new breeders. He also provides other seedstock producers with a new genetic pool.

Commercial Bulls
Texas Longhorn bulls are the bull of choce for first-calf heifers. The commercial cattleman knows that the lower birth weight of the calves puts less stresws on the mother. It also gives him a live calf to sell at market the first-time out.

Commercial Females
Many cattlemen utilize the inherited genetics of the Texas Longhorn female with their breed of bull to produce live, vigorous, profitable calves for market.

Recreational Stock
There is a ready market for Texas Longhorns for both roping and cutting stock. The cattle are quick, agile and long-lasting.

Lean Beef
Today's health concious consumer is demanding leaner beef so many Texas Longhorns have found a niche for the beef they produce.

Tradition & Nostalgia
The Texas Longhorn is the living symbol of the Old West. Wherever the western influence is desired - front pasture, cattle drive, or tourist attraction - you'll find a demand for this magnificent breed.

Horns & Hide
The Texas Longhorn is worth money even after it has outlived it's usefulness as a beef producer. Top dollars are paid for horns, skulls, and mounts that are used in the popular Southwestern decor of businesses and homes.

Pure Pleasure
Intelligent and easy to work with, the Texas Longhorn is easily trained to exhibit in the show ring, lead or drive in parades, pull wagons, and yes, even to ride!

Johnson Cattle Company
3403 KK Road
Waterloo, IL 62298
Phone: 618-458-7298
Email: johnson3@htc.net